by Yevgeniy Grytsenko
Imagine you can know top 7 desires people are biologically programmed with… This means that subconscious minds of people are automatically pulling them to achieve these desires, usually overcoming any reason and logic. So, next time you wonder “why do people who can barely afford it finance expensive cars and pay premium insurance by giving their heard-earned dollars to look cool”, you’ll know the answer.
And yes, this also means you can intercept these same hard-earned dollars in your pocket. Don’t feel bad about it, you aren’t robbing anyone, in fact you are helping them find a solution to their problem
. If these dollars won’t go in your pocket, they WILL go to someone else’s. But the bottom line is the dollars will go, they won’t stay, because people love spending money on what they love buying. And what do they love buying most? That is the real question.
Basically, the answer is tangible and intangible “things” that help them attain their top 7 desires.
Here they are in a nutshell:
1. Survival, enjoyment and life extension. Think of the illusive diet powders,
magic youth pills, health products and even safer cars.
2. Freedom from fear, pain and avoidance of dangers. Think of medications
and safety courses but also think of “avoidance behavior” too – what people
don’t do because of this desire. Meeting this desire can easily block one’s
3. Relationships. People want to have good relationships (either short term or
long term). The dating sites are very prevalent everywhere today. They can be subtle or obvious. Think of “dating” sites, alcohol, short skirts, muscle t-shirts and certain behaviors that’s conducted to meet this desire. People want to feel sexy. In fact, rightly or wrongly, people will go to the extreme to fulfill this desire!
4. Comfortable living. Think of larger house, better apartment, things inside the house, furniture and relocating.
5. Superiority and victory. Think of “my child is better than yours”, expensive designer brand clothes, luxury cars, abuse of the credit card, compulsive shopping for expensive non-essentials and “The Joneses” movie with David Duchovny. “The Joneses” movie clearly demonstrates how to cash-in on this
desire as well as real dangers of it. While it is technically a movie, I personally witnessed over 90% of the behavior when I lived in California. It is very real!
6. Care and protection. Think of protective father, carrying mother, alarm systems, insurance, weapons and hidden cameras.
7. Approval by others. Think of trends, styles, language, groups, social networks (and compulsively spending time there), cheating partners and subcultures. And here is something very interesting: usually, one desire co-exists with another. For example: red sports car can give enjoyment (desire #1), superiority (desire #5), approval (desire #7) and yes, in some cases help with “building relationships” by picking up potential partners. (desire #3).
This also works in the “relationship arena” with unfaithful behavior and the obvious ramifications from unsavory deeds, leaving the other person feeling hurt, needy and broken, and in desperate need to get some closure and help.
There are many products and affiliate offers to help people in this situation. (Now whatever you promote you should be ethical and try and help people rather than simply taking advantage of their situation in a bad way. In other words – make it a win / win situation where they will benefit from your product.
Skilled practical marketers perfectly understand these desires and most importantly know how to position their products and services in a way that people pay them and their clients instead of their competitors. See, that’s why if you just try and sell a “red sports car” just as “a fast automobile” it will turn out to be a BIG mistake! Sell the “experience”, the “desire” – not the car!
This obviously works well presenting the “avoidance of pain” to your market today as well (parts of desire #2: freedom from fear and avoidance of danger / self preservation). We can learn lessons from everything around us… see if you can see the hidden messages. It is a fine art, but it opens you eyes when you understand this principle. So what is the lesson ?
The lesson is: think creatively. When you describe your product or service, don’t just list features. And don’t just list benefits.
List the benefits that correspond with top 7 desires people are biologically programmed with. If you want to find out more about practical marketing techniques to “seduce the minds of your buyers”, and How to “Attract and Convert Customers” then check out my website at www.seduceyourcustomer.com